FULL-TIMELead Level
002232
07/05/2026
21/05/2026
Salesforce Marketing Cloud CRM Manager
South West, Gloucestershire, Rosehill
Digital Services - Cloud Platform Engineering
Salesforce Marketing Cloud Manager
Full Time
UCAS is at the heart of connecting people to higher education.
UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.
We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.
The Digital Services business unit is at the heart of UCAS’ technical innovation, data and infrastructure. It focuses on leveraging data science, technology, and enterprise architecture to enhance UCAS' digital products and services.
The unit is dedicated to developing and improving customer-centric digital solutions, ensuring seamless and secure online experiences for all users. By providing insightful data and analysis, often made available to anyone with free-to-use intuitive dashboard, Digital Services empowers the Higher Education sector and those interested in the sector with valuable information to make informed decisions. By working in collaborative, expert led, multi-disciplinary teams, Digital Services drives UCAS’ mission to connect students with their next opportunities through advanced technological solutions.
35.00
The Salesforce Marketing Cloud Manager at UCAS will be the Subject Matter Expert for the platform, responsible for owning, optimising, and evolving the organisation’s use of Marketing Cloud Engagement. This role will be responsible for driving change management initiatives, ensure user adoption and collaborating closely with marketing teams, IT and cross-functional teams to embed Marketing Cloud in a best practice approach for its usage.
You will support business users to put customers and students at the heart of our marketing strategies, to give students a seamless experience across channels and inspire and support their choices throughout their studying life and beyond.
Key accountabilities:
· Act as the owner and subject matter expert for Salesforce Marketing Cloud (SFMC)
· Serve as the primary point of contact for ongoing Marketing Cloud support, governance, and enhancements, working with CRM, Marketing, Digital and IT stakeholders.
· Define and maintain best practice across data management, automation, journeys, and campaign execution
· Ensure platform governance, documentation, and compliance with GDPR and data protection standards
· Lead and develop a team of SFMC professionals.
For full job description - please see role profile attached.
· 5+ years’ experience working with Salesforce Marketing Cloud Engagement, with at least 1 year in an implementation or platform management role
· Salesforce Marketing cloud engagement email specialist certification.
· Salesforce Marketing cloud admin certification.
· Experience in team management and development.
· Experience of working with development teams.
· Proven experience delivering large-scale digital marketing or CRM implementation projects
· Strong understanding of digital marketing strategies, campaign automation, audience segmentation, and data privacy best practices
· Experience leading user adoption, training, and change initiatives
· Excellent project management, stakeholder engagement, and communication skills
· Ability to work effectively with technical and non-technical teams
· Email automation and campaign management experience (this includes basic understanding of HTML, CSS, SQL).
· Familiarity with connected Salesforce Clouds such as Sales Cloud and Service Cloud
Desirable
· Familiarity with other Salesforce technology such as Data360, Salesforce Personalization, and Agentforce
· Salesforce Marketing Cloud Consultant certification
· Salesforce Data Cloud Consultant certification.
· Familiarity with newer Salesforce Marketing cloud platforms, such as Marketing Cloud Next/Advanced/Growth
Salary up to £60,000
· Purpose-driven work in a charity-led organisation connecting people to education and opportunity
· Internal training, mentoring, and access to industry-recognised certifications through our development academies
· Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
· 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
· Everyday wellbeing support through Perkbox, offering discounts and wellness tools
· Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
· Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
· Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond
Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please apply.
If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk.
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Salesforce Marketing Cloud Manager - May 2026.pdf (598 Kb)