Senior Manager, Growth Marketing

The Global Marketing team at Wolt is looking for a senior growth marketer to own and scale our owned and paid channels across the North region. This is a high-impact role with real autonomy: you'll shape the product marketing roadmap, steward a multi-million-dollar media budget, and directly influence Courier Acquisition at a global scale.

If you're motivated by ownership, complex growth problems, and the opportunity to turn data into decisive action, this role is built for you.

What you'll do

In this role, you'll be accountable for performance end to end—from strategy to execution:

• Own weekly media budget optimization in close partnership with Data Science / ML, Analytics, Finance, and Supply & Demand teams

• Lead media buying strategy across a large, always-on paid channel portfolio while launching high-impact, time-bound campaigns as market conditions shift

• Partner with agencies and in-house teams to hit aggressive growth targets efficiently, balancing scale, efficiency, and experimentation

• Design and run rigorous testing frameworks across the funnel, including creative and copy A/B tests, incrementality testing, audience segmentation, placements, and retargeting strategies

• Build forecasts and budget recommendations, then quickly adapt tactics based on performance signals and learnings

• Translate complex performance data into clear recommendations for senior stakeholders and cross-functional partners

What we're looking for

• Deep experience balancing brand and performance marketing objectives at scale

• Strong understanding of both online and offline media buying, ideally within job search, recruiting, or similar high-volume marketplaces

• Demonstrated ability to synthesize data, make confident data-driven decisions, and apply the "art" of media strategy where measurement has limits

• Proven track record of building and executing structured channel- and tactic-level testing programs

• Clear, concise communicator—able to distill complexity and influence stakeholders at all levels

• Thrives in fast-paced environments, with strong prioritization skills and a bias toward action and ownership

Nice to have

• Experience working both in-house and with external agencies

• Hands-on experience managing performance channels in Skai

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